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The HBACA is committed to making sure the 8th Annual Southwest Builders Show is not only Arizona’s best showcase of products and services relating to the homebuilding industry but also an educational experience for all those who attend. Each session is guaranteed to be packed with information that you can use now to improve your business. Our Educational Sessions offered at past shows have covered various topics such as safety, design trends, sales tips, green building, construction standards and much more. This year our focus is how to help you sell more homes so you can get back in the game! We know you won't want to miss these great seminars!
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SESSION 1: "CONVERTING BROWSERS TO BUYERS - PROVEN STRATEGIES FOR SELLING NEW HOMES ONLINE"
with MIKE LYON
10:00 AM - 11:30 AM | Rooms 166 - 167
COST: FREE!
Are you looking for a competitive edge in a challenging market? Whether you have a commanding internet presence or you are stuck in the digital dark ages, Mike Lyon will reveal proven methods necessary to develop or improve your online new home sales. This powerful seminar will provide an easy to follow roadmap leading to a successful Online Sales Program that will help you attract and capture more qualified buyers. Industry insider Mike Lyon reveals the trade secrets that promise to explode your online sales and convert more of your Browsers into Buyers.
LEARNING OBJECTIVES:
• The latest home builder statistics on new home shoppers
• The Online Sales Formula and Process
• How to hire your Online Sales Counselor and how to structure that position
• The necessary components of an attention-getting homebuilder’s website
• Online Marketing that’s tailored specifically for homebuilders
• A detailed overview of the Follow-Up Process
• Tips on selecting the best Leads Management System
• How to track and measure the success of your program
• And much, much more…
ABOUT MIKE
Mike Lyon has “real world” knowledge and first-hand experience in the realm of online marketing and sales for homebuilders. He delivers his information from the trenches and draws from his diverse background in online advertising, digital design and internet sales. His insight comes from managing the internet sales and marketing for Simmons Homes, one of the largest homebuilders in Oklahoma. The program he created was the first in his market and the information, statistics and strategies he presents are the result of his direct experience as an Online Sales Counselor since 2005. Mike speaks with authority about the conversion rates a builder can expect and best practices that will boost sales from internet leads. Mike is the author of Browsers to Buyers: Proven Strategies for Selling New Homes Online.
SESSION 2: "EMERGING DESIGN TRENDS IN A SLOW MARKET" with FERNANDO LAULLON & A PANEL OF EXPERTS
10:00 AM - 11:30 AM | Rooms 160 - 161
COST: FREE!
 ABOUT FERNANDO
A licensed architect with over 20 years of experience, Fernando Laullon is a Senior Principal-in-Charge of the Architectural Production Department at William Hezmalhalch Architects and oversees all phases of project development. Fernando Laullon has a thorough understanding of all phases of architecture from conceptual programming through the construction administration phase. Fernando is in charge of the sustainability efforts at WHA and recently became a Certified Green Building Professional (CGBP). His experience includes the development of numerous housing projects, recreational clubhouses, medical facilities, as well as commercial, industrial and hospitality properties throughout the United States. He earned his Bachelor’s of Architecture in 1985 from California State Polytechnic University, and is a member of the American Institute of Architects.
SESSION 3: "90 WAYS TO REDUCE COSTS IN 90 MINUTES" with BRIAN JUEDES & A PANEL OF EXPERTS
2:30 PM - 4:00 PM | Rooms 166 - 167
COST: FREE!
 ABOUT BRIAN
Brian Juedes received his Bachelor of Science and Master of Science degrees in Civil and Environmental Engineering from the University of Wisconsin, and for 22 years he has served in a variety of capacities throughout his career that have made him an expert in his field. His titles have included Project Engineer, Senior Project Engineer and Structural Engineer for such companies as Computerized Structural Design, Inc.; Weintraub Organization; and Shea Homes respectively. He has designed commercial, institutional, and residential buildings and has been involved in the design of rack storage buildings, space frames, bin and tank support systems, specialty wood stairs and aluminum skylight structures. He is currently the Senior Vice President of the residential design firm, Felten Group, Inc., where he performs and oversees gravity and lateral load structural designs for the Engineering Department; prepares office design aids, standard details and standard calculations; participates in forensic investigations; and oversees the Architectural Department in the production and design of custom homes. Mr. Juedes is registered as a Professional Engineer in Wisconsin, Arizona, Nevada, New Mexico and California. In addition, he is a registered Architect in Wisconsin and Arizona.
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